Wednesday, November 10, 2010

Lotus Metamorphosis: An artistic take on the firm's future models [with Video]

To show that the brand is going through a metamorphosis after the presentation of five new models at the Paris Show, Lotus has joined forces with award winning French artist Gérard Rancinan to create seven artistic images that will be showcased alongside a new book by French writer, Caroline Gaudriault, at a special event in Los Angeles on Friday, November 12.

As you may have guessed, the collection of photos is called "Metamorphosis" and the focus is on the five new Lotus models that made the trip to this year's Paris Motor Show: the Esprit, Elan, Elite, Elise and Eterne, plus two extra large montages.

Gérard Rancinan creator of Metamorphosis commented: "I can see a clear artistic link between the work of Lotus and my photographs in terms of commitment, the relevance of the subject matter, the audacity of the creator, the beauty of the gesture and the perfection of the object. We are engaged in a dialogue which takes place on the same terrain: the world of art."

For a sneak preview of the collection, check out the official teaser video below.