As part of the ongoing celebrations for the Italian brand's first 100 years, Alfa Romeo has unveiled a unique billboard in Chelsea, UK. The specially commissioned artwork depicts the latest model to join Alfa Romeo's range, the all-new Giullietta hatchback, through a mosaic of pictures.
In an apparent nod to the belief that Alfa Romeos have a soul, the mosaic was created by using thousands of photos from past and present owners, historic stills from film, TV and landmark motorsport successes.
Damien Dally, Brand Communications Manager, Alfa Romeo said:
"This piece of artwork communicates the brand in its centenary year extremely well. Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about. Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year."
Alfa Romeo said that every person who contributed a photo will receive a Limited Edition print of the mosaic artwork as a token of appreciation.