New Proton Inspira: The Malaysian Lancer Officially Launched

Proton has officially unveiled its Mitsubishi Lancer-derived Inspira mid-sizer, after its soft launch to the public and media in late October. Since then Proton has received over 1,800 bookings from customers around Malaysia in anticipation of its market launch this month.

The new model is the result of an OEM collaboration (the word "rebadge" sounds nastier...) between PROTON and Mitsubishi Japan, the latter providing the mechanical and design basis and the former tweaking the model for the Malaysian market.

Among those changes are the signature Proton grille and -according to the Malaysian company- the incorporation of Lotus DNA in the Inspira's ride and handling.

Dato' Sri Mohd. Nadzmi Mohd, the Chairman of Proton parent corporation Proton Holdings Berhad, explains:

"PROTON is ready to move even further ahead to become a recognised player in the global automotive industry. We have been working and collaborating with Mitsubishi for the last 25 years and its a natural step forward for us to continue to work with them in this project. One of our product strategy is to introduce non-core models through strategic collaborations which provides a more efficient, timely, and cost effective product to the market. The Proton Inspira is an excellent example of this strategic collaboration."

Proton Holdings Berhad's Managing Director Dato' Haji Syed Zainal Abidin Syed Mohamed Tahir is equally enamoured with the new model:

"The enormous level of interest shown since we first announced the introduction of the new model is certainly a big sign of approval from car buyers. PROTON would like to thank all those who have placed a booking for the Inspira and believe me, they will not be disappointed with the new generation of Proton cars coming their way."

The Inspira uses Mitsubishi's existing 1.8 and 2.0 Liter MIVEC engines, the latter of which is only available with the CVT transmission. Scroll down for the image gallery that includes pictures from the official brochure and a video from the presentation.

By Tristan Hankins

_______________________________VIDEO_______________________________

______________________________________________________________________

_______________________________GALLERY_______________________________

Proton Rebadges Mitsubishi Lancer and Calls it Inspira. Too bad it isn't an EVO..

Proton, Malaysia's national carmaker and owners of Lotus, has taken the wraps of its latest model. No, you aren't looking at a cheesy Photoshop and this isn't an April Fools joke come six months late: this is the firm's new mid-sized Inspira sedan.

For those of you fooled by the *cough* deceptive *cough* restyling Proton has done, the Inspira (from the Bahasa Malaysia word 'Inspirasi' which means 'Inspiration') is based on the current generation Mitsubishi Lancer.

Priced at a tentative RM79,888 (US$25,654), deliveries of the Inspira will start in November. For some comparison, in Malaysia a base model Mazda3 sells for roughly RM30,000 (US$10,000) more.

Managing Director Dato' Haji Syed Zainal Abidin Syed Mohamed Tahir is very happy with the new model:

"We maintain our stance in making valuable products more affordable for Malaysians. The car's distinctive sporty personality has been further enhanced by us with the injection of the renowned Lotus DNA of excellent ride & handling, while localisation of parts has enabled us to introduce the Inspira at an affordable price. With these combined, what we have here is what we believe to be another right car, at the right price and at the right time by PROTON."

The Inspira gets all the goodies the Lancer gets including a choice of a 1.8-liter or 2.0-liter four-cylinder gasoline engines, adaptive CVT with paddle shifters, cruise control, dusk-sending headlamps, rain-sensing wipers, climate control air conditioning and (presumably) 5 star ANCAP safety.

The Inspira is the first tangible result of the new strategic alliance between Proton and Mitsubishi, though the two companies have had close ties for years. In the mid to late '90s, Proton brought three cars to Australia that were little more than rebadges of current generation Mitsubishi models. Suffice to say, only the most cash strapped of buyers saw the Wira, Satria and M21 as anything but knockoff Mitsubishis.

Carscoop will have more details and pictures as they come through.

By Tristan Hankins

_______________________________VIDEOS_______________________________