BMW's people are currently calling the new model series, "UKL", which is said to be a German abbreviation for lower compact class cars. .
"It will be a relatively big segment because we have several body styles," said Robertson.
While Robertson didn't go into specific details about the available body styles, he did say the small front-wheel drive bimmer will be offered in the States with a four-cylinder engine, with sales set to start before the 2013 launch of the Bavarian firm's megacity electric car.
That means we could see the new (or shall we say 0-) Series making its market debut as early as 2012.
The BMW AG board member added the company expects to sell as much as 100,000 examples of the car worldwide a year and that he is convinced BMW can continue to command premium pricing even though it's a front-wheel drive model.
"No one has said to me the Mini isn't great to drive," Robertson said referring to the front-wheel drive cars of the BMW-group brand.
Expect to see a concept version of the new FWD small BMW making its debut at an international motor show within the next year or so.